Step-Up
Making everyday movement a shared habit
Step-Up is a simple way to encourage people to move more — together. Designed for communities, workplaces, and public health programmes, Step-Up turns everyday walking into inclusive, motivating challenges that fit real lives.
Powered by GameLayer
Encouraging daily movement
Step-Up is designed to make physical activity part of everyday life — in ways that feel achievable, supportive, and inclusive for everyone.
Join your team
Get started by joining a team — a group of friends, colleagues, or community members taking part together.
Complete activity challenges
Take on daily and weekly activity challenges designed to be achievable, inclusive, and easy to fit into everyday life.
Follow your progression
Track your progress as you move through levels, earn achievements, and see how you're doing on team and community leaderboards.
Unlock meaningful rewards
Turn consistent activity into recognition and rewards — from digital milestones to real-world incentives, defined by your organisation or programme.
Join your team
Get started by joining a team — a group of friends, colleagues, or community members taking part together.
Complete activity challenges
Take on daily and weekly activity challenges designed to be achievable, inclusive, and easy to fit into everyday life.
Follow your progression
Track your progress as you move through levels, earn achievements, and see how you're doing on team and community leaderboards.
Unlock meaningful rewards
Turn consistent activity into recognition and rewards — from digital milestones to real-world incentives, defined by your organisation or programme.
Activity is tracked automatically via Apple Health (HealthKit) to ensure accurate and consistent data.
Building long-term engagement
Step-Up is designed to keep people engaged over time — not just for a week or a challenge. By combining gentle motivation, social participation, and visible progress, it helps turn everyday walking into a habit that lasts.
Built for consistency, not intensity.
Daily & weekly challenges
Regular daily and weekly challenges help maintain interest and momentum, without creating pressure or rigid targets.
Streaks for habit formation
Streaks psychologically reinforce regular movement over time, helping participants build and maintain healthy habits.
Community participation
Designed to work across teams, organisations, and large public groups, supporting participation at every scale.
Achievements and milestones
Milestones and achievements recognise progress at both individual and group level, reinforcing positive behaviour.
Flexible leaderboards
Leaderboards provide visibility of progress within teams, communities, or campaigns, without overemphasising competition.
Rewards and incentives
Optional rewards and incentives help reinforce positive behaviour, defined by the organisation or programme.
Built on top of GameLayer's API platform
Proven gamification platform used by organisations globally to power missions, progression, rewards, and engagement at scale
Movement works better together
Step-Up is built around the idea that people are more likely to stay active when they feel part of something shared. Participants join a team — such as a workplace, department, or community group — and complete everyday activity challenges as individuals.
Individual progress contributes to a wider team picture, helping people see how they're doing over time, how their team is progressing, and how different teams compare across an organisation or programme.
Movement becomes a positive, social experience — not an individual obligation.
Step-Up is designed to work across a wide range of settings, including:
- ✓Workplace wellbeing programmes (teams, departments, organisations)
- ✓Community and local authority health initiatives
- ✓University and student wellbeing programmes
- ✓Large-scale public health campaigns
- ✓Seasonal, regional, or event-based activity challenges
Recognising and rewarding participation
Step-Up is designed to create engagement through participation, recognition, and visible progress. When rewards are used, they are defined collaboratively with the client and tailored to the specific programme and available budget.
Configurable reward formats
Support a mix of rewards, including fixed prizes, raffles, and mystery boxes — allowing programmes to balance certainty, fairness, and excitement.
Budget-aware by design
Rewards are always aligned to programme budgets, with quantities, probabilities, and limits defined upfront.
Partner and local rewards
Programmes can include partner-provided or locally relevant rewards, supporting community engagement and real-world incentives.
Fair and transparent distribution
Clear eligibility rules ensure rewards are distributed consistently and fairly across individuals, teams, and campaigns.
Prize management is handled by GameLayer's admin dashboard
How Step-Up keeps people moving
Step-Up combines simple challenges, visible progress, friendly competition, and meaningful rewards to keep people engaged — without pressure or complexity.
Nudge
Periodic challenges that fit real life
Participants receive gentle daily and weekly challenges designed to encourage movement without rigid targets or pressure.
Progression
Progress you can see and feel
Levels, achievements, and leaderboards make progress visible — reinforcing consistency and long-term habit formation.
Reinforcement
Meaningful rewards for sustained effort
Optional rewards and incentives recognise ongoing participation and help reinforce positive behaviour over time.
Frequently asked questions
Answers to common questions about how Step-Up works and how organisations can get started.
Are the daily challenges the same for everyone?↓
Yes. Everyone within the same programme receives the same challenges. Typically, there are two challenges per day — one easier and one more demanding — as well as weekly challenges. All challenges are randomised, so participants see fresh, unique challenges each day.
Is Step-Up suitable for all ages and abilities?↓
Yes. Step-Up focuses on everyday movement, measured through step count, rather than fitness performance or intensity. This makes it suitable for a broad range of ages and abilities.
Is this only for workplaces?↓
No. Step-Up can be used by workplaces, local authorities, universities, community organisations, and public health programmes.
What data does Step-Up collect?↓
Step-Up only collects the data required to support the programme and track activity. Participants must explicitly grant permission to connect their device in order to read step count data. Data handling and privacy can be aligned with organisational and public-sector requirements.
How is activity data collected?↓
Step-Up uses step data collected directly from Apple Health (HealthKit). Participants connect HealthKit once, allowing Step-Up to read step counts from trusted sources such as iPhone sensors or connected wearables. Activity data is not entered manually, helping ensure accuracy, fairness, and consistency across the programme.
How much does Step-Up cost?↓
Pricing depends on the number of participants and the level of bespoke content or configuration required. As an example, a small organisation using a standard version of Step-Up would typically pay around €99 per month, with discounts available for annual upfront commitments.
How do I get started?↓
Fill out the form below with as much detail as you can about your organisation and programme. We aim to respond within 24 hours to discuss your goals, scope, and the next steps for setting up Step-Up.
Supporting healthier habits, together
Tell us about your organisation and what you're looking to achieve. We'll review your details and get back to you to discuss how Step-Up could work for your programme.